The sexist adverts of yesteryear that said women should lose weight by doing the housework and wives were there to cook (and those are the less offensive ones!)
- Controversial posters reveal how sexist and inappropriate language was once widespread in advertising
- The posters, for everything from cigarettes to food processors, highlight changing social attitudes
|
The thought of an advertisement telling women to 'keep up with the house while you keep down your weight' would undoubtedly cause widespread revulsion.
But rewind several decades and such sexist slogans were widespread, as is revealed in this collection of vintage posters.
Dated advertisements for products, ranging from cigarettes to food processors, highlight just how much social attitudes have changed for the better, particularly in regard to the relationship between men and women.
On one tasteless poster, a leather shoe is pictured beside an undressed female model, with the words 'Keep her where she belongs'.
A promotional poster for Kellogg's Pep cereal suggests that 'A harder a wife works, the cuter she looks', while a range of clothing for 'chubbies' is also featured in the collection.
But it isn't just our attitude towards sexism that has changed.
Whereas we now hear experts warning that television and computer games are damaging for youths, a 1950 advertisement for a Motorola set told parents that 'television benefits your children'.
Here we take a look at the collection.
Bad taste: An advertisement for total (left), a brand of cereal, tells women to 'keep up with the house while you keep you weighty down', while a topless model is pictured beside a leather show and the slogan 'keep her where she belongs'
What wives do: An old poster for a Kenwood Chef food processor suggests that cooking is what 'wives are for'
The midriff of a woman in swimwear pictured with a bottle of Mickey's malt liquor (left) with a slogan saying 'The first thing I noticed was her mouth'. A poster for 'Mornidine', suggests that after prescription women will be able to cook breakfast again
Wideranging: The inappropriate advertisements featured cover a huge range of products from cigarettes (left) to cereal (right)
Changing attitudes: A 1950 Motorola ad tells potential customers that 'television benefits you children' (left), while a Christmas advert for pistols is accompanied by a somewhat morbid slogan
Illegal: An American poster by lllotd manufacturing advertises Cocaine toothache drops. The drug is now illegal is most countries across the globe
Rude: An unfortunate instance of a tagline suggesting something ruder than was probably intended in this Bradley Group Showering poster
Sexist: Bizarrely, a sweater advertisement makes a point that women are 'useful' when 'indoors' and 'even pleasant' (left), while a Hoover advertisement suggests women will be happiest on Christmas morning with a brand new cleaning device
Medical: A product that treats 'nerves' tells potential customers that 'housework on hot days is bound to leave you tired and cross'
Relationship between sexes: One advert suggests that 'every husband wants his wife to be feminine' (left), while another tells women to 'cry a little' in an attempt to receive household products for Christmas
Dr Miles Little Pills: Apparently people once started conversations with the greeting 'How are your bowels?'
Unsubtle: An tampon advertisement (left) and an Ovaltine poster (right)
An underwear advertisement (right) that may carry an homoerotic undercurrent if used today and a cruise ship advertisement (left) reveals how little the word gay is now used as another term for happy
Slightly inappropriate: A 'vibra finger' that supposedly 'stimulates gum tissue'
Dated: Advertisers perhaps playing on the term 'projection' (left), while a female's plea to her partner is used to promote a self-cleaning oven (right)
Unbelievable: An ad tells women they should 'question' themselves if her sexual life begins to cool (left) and another advert (right) is headed with the strapline 'Society simply won't stand indelicate women'
Underage drinking: Perhaps unwisely, this advert suggests that a mother can help nourish her child with a case of beer
An ad telling women that 'your guy' is the main reason behind this formula to help prevent menstrual cramps
-
Still Jenny From The Block? J-Lo dropped from performing in...
-
CBS analyst apologizes after telling panel he's there 'to...
-
Outrage at 'Jew in the box' exhibition in Berlin museum...
-
Alleged son of Westboro Baptist Church leader attacked in...
-
Kim Jong Un reveals his 'U.S. mainland strike plan':...
-
The frugal billionaire: IKEA magnate lives in modest house,...
-
Tragedy as cancer sufferer, 14, dies after two-year battle...
-
The ads which taste forgot: Sexist and inappropriate...
-
The grounded pontiff: Pope Francis pictured lying on the...
-
Pictured: The two-year-old girl mauled to death by SEVEN pit...
-
Teenager forced to have all four of her limbs amputated...
-
The Amityville horror: The boy who lived in the true-life...
How are these ads any less offensive than those of today? They don't call it "Mad Men" for nothing!
- Bravesgirl , Austin, 30/3/2013 02:52
Report abuse